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REI software cost calculator

What you'll actually pay per month for lead software - not the sticker price. Skip tracing is free on DealMachine but per-match on REsimpli, so the cheapest tool flips as your volume grows. Built on prices we verified hands-on.

The short version

The base subscription is only part of the bill. The biggest hidden variable is skip tracing: DealMachine includes it free and unlimited, PropStream unlocks it with a flat $27/mo add-on, and REsimpli charges about $0.15 per match. At low volume the prices are close; at high volume, per-match billing balloons. Set your monthly skip-trace volume below to see your real cost.

TRUE-COST MATRIX · VERIFIED 2026-06

TRUE COST BY SKIP-TRACE VOLUME

Sticker prices hide the real bill. Skip tracing is free and unlimited on DealMachine, a flat add-on on PropStream, but billed per match on REsimpli - so the cheapest tool changes as your volume grows. Drag the slider to see your real monthly cost. Base rates are the annual-billing prices we verified hands-on.

Monthly skip-trace volume2,000 matches
07.5k15k
Real monthly cost: least to most expensive
DealMachine(DealMachine)
Read the DealMachine review
Real cost:$99/mo
$99 base · skip tracing FREE & unlimited
PropStream(PropStream)
Read the PropStream review
Real cost:$126/mo
$99 base + $27 Lead Automator (unlocks free skip tracing)
REsimpli(REsimpli)
Read the REsimpli review
Real cost:$449/mo
($149 fixed + $300 skip tracing)
$149 base + 2,000 matches × $0.15
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What this includes:the verified annual-billing base rate plus skip tracing. It does not include direct mail or dialer minutes (those bill per use on every tool), and PropStream's included skip credits are capped to a dollar value at very high volume. DealCheck is excluded - it's a deal analyzer, not a lead/skip-tracing tool. See each review for the full cost breakdown.

Where the numbers come from

Every base rate here is the annual-billing price we verified on the vendor's own checkout during hands-on testing, and the skip-tracing treatment comes straight from each review: DealMachine (free unlimited skip tracing), PropStream, and REsimpli. For a side-by-side on which to pick, see DealMachine vs PropStream.

FAQ

Why is the cheapest REI software not always the cheapest?
Because the sticker price is only the base subscription. Skip tracing, direct mail, and dialer minutes often bill per use on top. A tool with a low base price but per-match skip tracing can cost far more than a pricier tool that includes skip tracing - once your volume is high enough.
Which tool has the cheapest skip tracing?
DealMachine, by a wide margin in our testing - skip tracing is free and unlimited on every plan, so your cost stays flat no matter how many records you trace. PropStream unlocks free skip tracing via a flat $27/mo add-on, while REsimpli bills roughly $0.15 per match, which climbs with volume.
What costs does this calculator not include?
It covers the verified annual-billing base rate plus skip tracing. It doesn't include direct mail or dialer minutes (those bill per use on every tool), and PropStream's included skip-trace credits are capped to a dollar value at very high volume. DealCheck is excluded because it's a deal analyzer, not a lead or skip-tracing tool. Check each review for the full breakdown.